The present article includes scientific positions concerning research of the concept of ‘attitude’ and theoretical study highlighting its definition, structural contents, and proprieties in context of constructivist approach. Any attempt in studying, researching, developing attitudes needs systematic fundamental and holistic approach and interpretation. Scientific positions are analyzed in terms of attitudes in relation to different elements of personality, the structural components of value orientation, the process of their formation and functioning. Constructivist paradigm examination concerning attitude development can give us different benefits useful for initiating new researches and elaborating alternative ways with the purpose to improve the process of attitude formation.
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